After years working in the excavation business, where the work was seasonal and weather-dependent, I knew I needed a change, but I wasn’t sure what that change should be. The uncertainty of what came next was stressful and I spent many sleepless nights trying to figure it out.


One day, while talking with a friend about the little things in life we wish someone would improve, his wife overheard us and said, “If you can make a pea protein that actually tastes good, I’d love it!” That simple comment stuck with me. Having dealt with lactose sensitivity myself, the idea of creating a delicious, plant-based protein felt like the perfect challenge to take on.