After years working in the excavation business, where the work was seasonal and weather-dependent, I knew I needed a change, but I wasn’t sure what that change should be. The uncertainty of what came next was stressful, and I spent many sleepless nights trying to figure it out.


One day, while talking with a friend about business ideas, his wife overheard us and said, "If you can come up with a pea protein that actually tastes good, I’d love it!"
 That simple comment stuck with me. As someone who experienced lactose intolerance, the idea of creating a great-tasting, plant-based protein made perfect sense.